We have a secure website. Having a secure website not only gives your visitors a sense of security as they browse your content, it can also help in search results since Google has stated it will use it as a rank signal.
Although there has been no clarity on how big an impact – we expect it will grow as a signal as the web continues to evolve, but right now we do not think it is a huge impact based on what we see with our own websites and clients.
It used to be that in the past only e-commerce websites or websites that took credit cards or required personal information needed to be secure. But with the advances in technology – and of course increases in hacking and exploits, this is quickly changing. Google specifically is leading the way with their requirements to have a secure and safe web experience for its users.